“ Be a maker as well as a thinker. "

I design to bring clarity to complexity — shaping systems, simplifying workflows, and building interfaces that align business logic with human needs.My work spans platform-scale services, consumer apps, and behavior-driven tools, often sitting at the intersection of logic, care, and frictionless experience.
I believe in design as quiet impact — one flow, one decision, one user at a time.

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My Multiple identities as a designer

With 8+ years of experience across startups and design agencies, I’ve taken on many roles — researcher, systems thinker, visual storyteller, and cross-functional collaborator.These roles allow me to adapt to different scales, teams, and product stages — from early ideation to production delivery.

B2B / B2C Product Designer
Design System Contributor
UX Strategist
Enterprise UX Specialist
Interaction Architect
UX Research Synthesizer
Cross-Functional Design
Data Visualization Designer

Educational Background

I began my design education with a deep interest in communication, later expanding into systems and design management thinking.

Work Experience

From agencies to product teams, I’ve designed across industries and org sizes — learning to stay rigorous under time pressure, autonomous in ambiguity, and thoughtful within constraint.I thrive in environments where design must negotiate between user clarity and complex business needs.

Services I Offer

My product design practice spans UX architecture, system design, and product growth — often bridging business logic with user clarity.I work across web and mobile platforms, shaping journeys that scale across contexts, devices, and teams.

Clients I have worked with

I’ve worked with organizations across consumer tech, productivity, mobility, and lifestyle — helping shape products through clarity, consistency, and care.

Art Basel
Changi Airport
Forest
Acer
Sony
Audi
Starbucks
LIMA
Elite
Forest 2
Asus
Yong Feng Yu

Sakura

Mega Bank