Having a baby is a bitter-sweet experience for all mothers in Taiwan. Commonly, mothers don't have much time taking care of complicated situations while having a baby. In hence, BabyMine aim at discovering needs for mothers and accompany them thoughtfully at every moment while being pregnant.
Develop practical functions and provide useful information for users
Create a visually relaxing products for users which can ease their anxious mood
Create two different styles of products for A/B testing to find out best solution
STEP 00
STEP 01
We collect all of the thoughts of this question to dig into mothers' anticipations.
STEP 02
To find out which kind of product is suitable for mothers, we have developed two concepts of this app to produce A / B testing, which represent two kinds of users.
STEP 03
After defining two types of users, we can determine the characteristics of two kinds of products.
We use keywords to emphasize the characteristics, which can help designers to concentrate on the overall functions and design system.
STEP 04
Base on the results above, we can create a product with two different functions, content, and design systems. It can help us develop two different kinds of products for A / B testing.
Update baby’s daily situation and let users share and record their feelings
Provide useful articles and let users interact with both friends and specialists
The app should act like users' friend which make them feel released and accompany
Make every action act as a mission to help users feel satisfied
Provide brief and to the point information, and recommend favorable ones for users
The app is like a secretary which help and remind users to achieve their daily goal
The visual system of Style A utilize pinky colors to bring out its characteristic, and the illustration of the baby is painted by watercolor. We hope all the mothers can feel relaxed and released when using the BabyMine app.
Apart from the baby's detail information, Type A mothers can obtain essential news by interacting with other mothers. Due to their personalities --- sociable and thoughtful, they need to keep sharing memories with friends and families. Overall, we hope this APP can act as a sincere friend for Type A mothers.
Mothers can see the short words that babies say to them. It can motivate users to keep browsing this APP daily and make sure if they miss something important.
The second section mainly provides stories about other mothers, which look more like the layout of social media.
Mothers can also review the history of diary content. The research result shows that Type A mothers are interested in browsing their memories frequently. So we create a call-to-action button to make them more comfortable to write down every feeling without any limitation.
Due to the personalities that Type B mothers have ( cautious, rational), we used ''baby blue'' as the primary color.
We hope whenever mothers are confused about situations they have encountered, and this app can act like a trustful secretary, which specifically created for them.
The overall layout of Type B mainly provides news and information. Compare to type A, which can interact with friends on the internet, and Type B mothers can be satisfied by achieving several daily goals. So we create a mission list page to remind them to keep up with schedules day by day.
We set a Benesse character as a secretary to users, who can tell them to complete different kinds of daily missions.
All of the baby's health situation can be seen on this page. We create a scenario that mothers can review how babies act in their uterus and know necessary information as well.
Based on personalities that Type B mothers have, we generate an individual to-do list for them. It includes helpful suggestions and useful news, which can help mothers be aware of their situations, and fulfill a sense of achievement when they are using the product.
.gif)
