01

Background

Beyond basic features, we've delved into focus research for the new "Forest: Focus for Better Life," developing an effective "Focus Cycle Theory." This involves planning, focusing, and reviewing—key steps to cultivate efficient habits. We're integrating AI to offer user suggestions. Recognizing that high-quality focus is crucial for goal achievement, Forest 2 introduces a "suggestions" step, enhancing our "Focus Cycle Theory."
App Design
Lead Product Designer
Mar 2023  — october 2023
02

Define

" Forest is a focus app that, through an inspiring gamified experience and personalized guidance, helps users enhance their focus quality and manage time to achieve their goals."

After completing both low-fidelity and high-fidelity prototype testing, and combining the initial exploratory user research, the team revised Monica's Persona and officially moved into the feature development phase based on this foundation.

Persona

Focus Personality Study

In the initial user research, users' mental states were organized and categorized. The final part of the product function is how to provide truly effective suggestions for users at different levels. In this phase, we not only studied users' behavior patterns but also researched world-renowned focus methods, combining AI technology to create personalized focus suggestions for each user.

Details of Focus Personality Study

After conducting the Focus Personality Study, we identified four personality traits, allowing users to undergo basic categorization through a conversation with AI upon their first login to Forest 2. This enables the system to provide more tailored and personalized focus prescriptions for each user. On the other hand, through the simple allocation of the four focus personalities, we can also optimize the content generated by AI in the future, truly helping users understand "good focus" and even offering more personalized suggestions.

Ai assistant

After conducting the Focus Personality Study, we identified four personality traits, allowing users to undergo basic categorization through a conversation with AI upon their first login to Forest 2. This enables the system to provide more tailored and personalized focus prescriptions for each user. On the other hand, through the simple allocation of the four focus personalities, we can also optimize the content generated by AI in the future, truly helping users understand "good focus" and even offering more personalized suggestions.

03

UX Design

Functionl Map

03

UX Design

User Flow

03

Delivery

Function

Plan

“ How does Forest assist users in pre-planning and preparation to enhance focus effectiveness? ”

  • Users can add temporary tasks on the homepage at any time to meet their immediate focus needs.
  • Users can set up each task in advance and manage them in detail on the task page, such as naming the task, marking it as important, setting tags, etc.
  • Users can view their daily planting records on the data (review page) to track their daily focus progress.
  • During focus sessions, users can still view and modify the focus notes for any task, helping them record every detail of their focus.

Focus

“How does Forest define and measure good focus?”

  • Before focusing, users can set two options: the focus mode (forward/countdown timer) among other settings, allowing them to choose the focus configuration that best meets their needs.
  • Users can select their preferred Landscape within the ecosystem and plant the tree species associated with that Landscape during their focus sessions. To add the essential element of "uncertainty" in gamification, the longer users focus, the more tree species they can unlock for that Landscape, providing motivation for continued focus.
  • Furthermore, upon reaching certain focus durations, users can receive decorative items for their forest, introducing a layer of randomness to the motivation for focusing, thus increasing user engagement.

Review

How does Forest use reviews to help users enhance their focus quality?

  • We present the forest across the entire page, allowing users to zoom in and out to easily track their focus progress on daily, weekly, and monthly time scales.
  • Through visual charts, users can further analyze and compare their focus states, using quantified data to enhance their focus ability and even observe their progress and setbacks for improvement.
  • Users can see detailed focus insights through daily planting records and even summarize the progress of different tasks through notes.

Suggestion

How does Forest use reviews to help users enhance their focus quality?

  • Upon their first focus session, AI (Srouty) will classify the user's focus personality based on the basic information provided, aiding in achieving "good focus" in subsequent sessions.
  • Users can ask Srouty at any time for personalized focus reminders and current focus summaries specific to each user, helping them adjust their state in real-time.
  • On the data page, users can utilize "Daily Review" for Srouty to analyze key focus points of the day and encourage users to motivate themselves, providing psychological drive.
04

Result

During its launch week (2024.01.10-17), it secured the 2nd spot on the App Store's Asia-Pacific free rankings and was featured in an Apple Today exclusive. Subsequently, user experiences were enhanced through AI personalized recommendations and ongoing functionality improvements.