Forest is nearing its product maturity phase, with its primary user base coming from China and the United States, where China accounts for the largest proportion (about 53%). The competitor "Tomato ToDo" App in China has maintained a high market share, hence Forest hopes to expand its user base beyond China. In 2019, iOS 14 officially introduced the Widget feature, one of the more significant system updates in recent years, whose core functionality can also help Forest users execute focus tasks more efficiently. The Forest team is committed to leveraging the system update's popularity to expand its user base in Europe and America and to increase marketing exposure through collaboration with Apple's official channels.
App Design
Product Designer
Product Manager
Mar 2019 — Now